Jupiterwebevents

Jupiterwebinars
Search Engine Optimization for Big Sites & Big Brands
On Demand

Chris Sherman, Associate Editor, SearchEngineWatch.com and
President, Searchwise

    This Webinar Sponsored by:
iProspect
Registration

How do you cope with search engine optimization (SEO) for a company with dozens of divisions, hundreds of departments, thousands of products, or tens of thousands of web pages -- and seemingly no way to bring order to the chaos?

Join search engine marketing expert Chris Sherman as he examines how organizations with large corporate infrastructures, or large, complex web sites and are able to effectively implement SEO changes to their web sites. He'll discuss the problems and solutions unique to marketers running big sites or from big companies.

Attend this Webinar and learn:

• Does it make sense to centralize all search marketing activities?
• How do you get multiple internal constituencies to cooperate?
• Where do you begin with the SEO process?
• How can you handle the complexities of dynamically generated pages?
• How do you work effectively with a third party SEM vendor to help manage it all?


About iProspect:

Founded in 1996, iProspect is the "Original Search Engine Marketing Firm" and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more.


About Chris Sherman

Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Associate Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego.

Registration
For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404


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